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Get More Traffic to Your Website With This Proven Twitter Strategy

January 4, 2017

min read time

Do you use social media to get more people to your website and into your sales funnels? How about Twitter?

In the past, I’ve discussed that Twitter is effective for marketing and why Twitter is so good for your business. When it comes down to it, Twitter is an easy yet powerful tool for personal brands to accomplish a few goals on a budget:

– Drive traffic
– Extend reach
– Increase visibility

While many of you know this, you haven’t been able to use Twitter to achieve more in your business. But I think that’s because you may not understand the platform or know how to spend your time there. All of that changes today!

In this article, I’ll explain:

– How Twitter works as a social media platform and a marketing tool
– The steps to use Twitter to drive traffic without sucking up all of your time

Increasing traffic to your website is important since that's where lead generation and sales take place.Click To Tweet

Don’t forget: getting more traffic to your website is important because it’s where the lead generation and sales take place. One huge goal of social media is to send people to your site and into your sales funnels. That’s how sales happen from social media.

Get More Traffic to Your Website - Use Your Sales Funnel to Convert

Twitter As a Social Media Platform and a Marketing Tool

When I mention Twitter to colleagues, they often respond with one of two reactions:

1) “I don’t get Twitter. It’s so fast moving.”

OR

2) “I post there occasionally but don’t really use it, it doesn’t really work for me.”

Then there’s the media’s response as well as many social media influencers who forecast the death of Twitter.

Such naysayers!

Tweeting occasionally doesn't work to increase leads and sales from Twitter marketing.Click To Tweet

But Twitter is working for business, it’s just that many entrepreneurs are getting it wrong. Twitter is fast-moving, so showing up and tweeting only occasionally will not work. So what does work?

Twitter Explained

Did you know that Twitter was initially an internal messaging service pilot product at a podcasting company? It didn’t begin as a social media platform.

That’s what it helps to think of Twitter as a public, global texting/messaging platform. When you tweet, it’s like a text message—except that anyone can see it.

When you use text messaging to talk to your friends or family, usually it’s fairly fast-paced since it’s a conversation, right?

Well, the same applies to Twitter. Consider your followers more like friends and your tweets more like conversations.

Twitter Tips to Remember - Drive Traffic with this Strategy

 

Twitter’s open platform beats Facebook’s algorithms every day. After all, even people you don’t follow you can find your tweets via hashtags and search. Plus, you don’t need an image like you do with Instagram. And it’s much easier to have a public conversation with Twitter’s format versus other platforms.

I’m not knocking Facebook or Instagram; they have value as well.

BUT, you can conduct business indirectly on Twitter without interrupting your followers’ feeds with intrusive, costly, hit-or-miss ads. Plus, people on Twitter often discuss business topics. Therefore, the conversations tend to be more natural, less forced.

Twitter Traffic Is a Real Thing

I know you’re hearing a ton about newer platforms right now. Maybe you’re using Facebook, Instagram, and Snapchat with massive success? But hear me out on this one.

Twitter as a traffic driver is the real deal. And with it comes wider reach, increased visibility, and, eventually, greater influence. If you’re looking for these elements in your marketing, then Twitter should be on your radar. The proof is in the pudding, as they say, so here’s the pudding!

Influencers

Let’s start with some well-known influencers who are using Twitter for business to drive traffic and sales:

Recently, on a podcast, Buffer discussed the results from their State of Social Media 2016 Report, where respondents answered the question “What are your main social media challenges?”

58% of respondents said driving traffic to their website was their biggest challenge, which is one of the reasons I’m discussing it in this article.

Get More Traffic to Your Site - Buffer's State of Social Media Report 2016
“What are your main social media challenges?” – Answers from Buffer’s State of Social Media Report 2016

 

On this same podcast, the team revealed that although traffic from Twitter to Buffer’s site is declining, the platform is still surpassing traffic generation from other social platforms like Facebook, LinkedIn, Pinterest, Google+. (You can hear it at 22:25 in the podcast.)

Perspective check… When I mention declining traffic, for Buffer the numbers dropped to 40,000-45,000 per month, with Facebook at about 10,000 less. (Previously the numbers were around 100k – 150k /month from Twitter.)

Granted, the traffic numbers may have dropped significantly for Buffer, but those are still amazing stats! What we don’t know about the stats is whether any other factors besides Twitter may have affected traffic numbers.

Smart Bird Social

I’m experiencing the opposite of Buffer in terms of Twitter traffic.

Most of my energy and time are invested in Twitter, with Facebook a distant second. Which is why it’s no surprise that for my small business, Twitter drives most of our social traffic. This traffic has been instrumental in boosting our stats to over 1,000 total visits per month without any ad spend.

Get more traffic to your site with Twitter - Smart Bird Social's analytics for visits from social networks
A glimpse of Smart Bird Social’s traffic for the past 30 days categorized by social network.

 

Not huge numbers, right? Well, Twitter’s overall effect on my social scoring and Alexa ranking were factors in my blog getting noticed. Feedspot voted Smart Bird Social as one of the top 100 best social media blogs last month!

And using the Twitter Marketing System, which is outlined below, Smart Bird Social’s Twitter traffic significantly increased.

If you have a highly-converting sales funnel or website, what could 1,000 or more additional visitors a month mean to you in sales?

Let’s say you have a funnel that converts at 30%…that’s 300 more sales a month.

Which leads me to ask you, what could Twitter do for you and your business?

Our Clients’ Twitter Results

We used our strategies for three clients, and the results were notable.

For example, let’s talk about Liz Benny, entrepreneur and business coach. Her Facebook presence is big, but she wanted to extend her reach to be able to help more people. We built her a targeted, engaged Twitter community of interested people.

Targeted followers are important! This meant that when she had a webinar at the last minute, we were able to send lots of traffic to her landing page (without ad spend). And, because her followers were targeted and people were engaged with her content, she received nearly 100 clicks (99!) to her webinar sign up page with a SINGLE tweet. Our system generated thousands of clicks to Liz’s sites that she didn’t have previously.

How to Get More Traffic with Twitter - What to Focus On For Strategy

 

What about for an author and wellness coach? Yep, Twitter done this way worked for him too. In three months, Anthony DiClementi received over 6,000 clicks to his sites! He also felt that the system increased his visibility and inquiries. His popular niche, wellness /health/biohacking, is competitive, but our system helped him with growing an engaged tribe who wanted to consume and share his content.

Let’s not forget about Russell Brunson, CEO of ClickFunnels. Russell is the man behind one of the most popular funnel building apps in addition to other hugely successful business endeavors. We were able to use his massive amount of content to generate more traffic to his sites from Twitter and grow his community as well.

Get More Traffic to Your Website and Sales Funnels

Ok, so now you know that Twitter is still driving traffic and still being used by both businesses and customers. But how do you add Twitter marketing to your already long to-do list?

It’s really not that hard. It’s really not too time-consuming either (after you get things set up). And, it’s really not expensive. We’ve developed a system that works like a charm, especially for personal brands on a DIY budget.

Here’s how you, too, can see results from Twitter marketing.

1) Make Your Twitter Profile Remarkable

Start with a public profile that attracts followers and shows off what’s best about you. Stand out from the crowd. As a personal brand, you’ve got the advantage of talking to your fans directly and promoting your personal awesomeness.

Your profile is the first impression you make when people decide whether to follow you on Twitter. And you know what they say about first impressions…

Give people a reason to follow you and see your tweets. Here’s a quick rundown of how to make your profile work for you:

  • Use keywords in your bio
  • Always pin a tweet
  • Let your personality shine through
  • Fill out all of the necessary profile options
  • Use eye-catching images
  • Be clear about who you help and what you do (the benefit you provide)

If you missed it, here are some of my best tips for creating a kick butt Twitter profile.

2) Followers

There are different strategies for finding targeted followers. In my experience, I consider there being two ways to build your Twitter community: manual and automated.

There are services like ManageFlitter and Commun.it that will help you grow your Twitter community. ManageFlitter’s free plan gives you a taste of what the paid version offers. I use it occasionally to unfollow accounts that aren’t following me back.

I’ve already discussed how to find Twitter followers, so I won’t go over it here. One critical thing to note, without a relevant, targeted following, your time on Twitter (or any social media platform) is wasted. So, take this step seriously!

3) Content Strategy

Like with most things these days, it’s a lot about content. Content is the basis of what you share on social media, your website, your emails, etc. The more quality content you have, the better and easier your impact will be.

When it comes to content, these rules of thumb have served me well:

  • Lead with value (aka be generous).
  • Don’t tweet anything that you wouldn’t want to read/see.
  • Stand out from the crowd.
  • Think like a fan.
  • Mix it up. (Use different tweet formats.)

You are competing for eyeballs all of the time. Your content differentiates you from your competitors and gets you noticed.

Now that you’ve got relevant followers, give them what they want to see. They don’t want to see your sales tweets. They’re on social media to read the news, have conversations, interact, and have fun. Thus, your content needs to provide a good user experience.

If you’re not sure what to tweet, check out your competitors, industry influencers, and others in your niche. This is a good place to start for inspiration, especially if you’re just starting out in business.

4) Tweeting Schedule

This is the biggest secret that’s been revealed: tweet often!

If you’re not tweeting often enough, then Twitter is a waste of time. Now I see why business owners keep telling me that Twitter isn’t driving traffic or helping them get their message out: they aren’t tweeting enough.

Social listening company Social Quant studied over a billion tweets (that’s not a typo). They found that the accounts that tweeted the most often and had the best quality content saw the best results in their Twitter marketing.

Surprisingly, those Team A accounts—the ones with the most and best tweets—tweeted about 80 times a day and got about 291 clicks a day!

That is over 30 times as many clicks per day and over five times the number of clicks per tweet as the Team B, or those accounts that tweet 14 times or less a day.

How to Get More Traffic to Your Site - Social Quant Found that Tweeting More is Better
Social Quant’s analysis of over a billion tweets is worth a read. Tweet high-quality content more often for the biggest marketing benefit.

 

Some of the leaders that I mentioned above are tweeting several times an hour as well as Sam Hurley and Guy Kawasaki.

Friends, don’t let friends tweet less than 80 times a day! 🙂

Actually, work your way up to tweeting more frequently. You don’t want to rush quality content! I’m a work in progress too. But at least we know that tweeting quality content often helps our business.

5) Content Automation

Certainly, you’re not going to be manually tweeting 80 times a day. 😉 This is where automation saves the day.

Using a tool like Social Oomph or MeetEdgar, create several evergreen queues. A queue is a sequence of tweets that you batch together and recycle. When the last tweet in the queue is done, the sequence starts all over again. The result? A continuous delivery of content into your Twitter feed, which means consistent traffic to your website/sales funnels and an increase in your authority in your niche.

Other tools do allow retweeting and recycling. However, it helps to be able to have “content buckets” to separate content types. For example, you could use a bucket for your blog posts and another bucket for motivational quotes. Schedule the buckets to run at different times, and waaaa-laaaa! Your Twitter feed is full without being glued to your computer or searching for content 24×7.

TIP: Use recycling and automation to schedule some tweets to keep your feed filled with content.Click To Tweet

Both Social Oomph and MeetEdgar support recycling by content types. I use Social Oomph because it’s inexpensive yet effective, and it was available before MeetEdgar existed so I have my content organized already. MeetEdgar is pricey, but I’ve heard it’s a much nicer user experience.

Add into the mix some retweets and curated content to show that you’re authentic and about providing value.

6) Engagement

Now, you could let your system run by itself and only visit Twitter now and then. However, engagement is CRITICAL to boosting the know, like, and trust factor and to making the system more successful. Remember: social media is about being social, and that means engagement!

This doesn’t mean you have to devote hours a day to responding and reaching out. I spend about an hour throughout a day on Twitter (less on the weekends). Split your time into 15-20 minute chunks to reply, retweet, mention, tweet, and reach out to others a few times a day.

Be yourself and don’t talk about business only. Say you’re out and about, why not snap a pic and post it on Twitter? How about replying to someone’s tweet with an on-the-spot video? Use an animated GIF to mention someone.

It’s only difficult if you believe it is.

Wrapping It Up

There you have it. I’ve given you the basics and the reasons why Twitter is a sweet tool to get more traffic to your site—and boost your business in many other ways at the same time.

By setting up your own Twitter marketing system, you’ll see results over time just like our clients, many influencers, and I have!

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About the Author Meghan Monaghan

Identified as one of the top 100 content marketers to follow by Semrush and Buzzsumo, Meghan Monaghan is a marketing consultant and creator of the Content Profit Plan, her approach for generating leads and sales from website content. Over the past 27 years, she has worked in various marketing roles for startups, small businesses, entrepreneurs, and large corporations. Today, Meghan helps coaches, consultants, and service providers use content marketing to grow their businesses. You'll find her talking about marketing and productivity on The Messy Desk Podcast. She's passionate about dogs, veganism, faith, and minimal marketing.

  1. Hey maghen:
    A very well-developed post with step by step guidance on how to gain blog traffic.
    The way you explained each point with necessary details and maintained good balance between theory and practice is really commendable.
    Many people complain of not successfully gaining blog traffic without spending too much their (time, money or energy) so they would love to learn it from here.
    I think we can also save our time and other resources like comfort, mental peace etc) by following your tips as it will make people do the(tasks needed without wasting time and other resources.
    I highly appreciate your hard work for creating this post that is very useful particularly who are facing problems getting blog traffic.
    Thanks a bunch for sharing.
    Have a super fabulous day.

    1. Hi James! Thank you for the amazing compliments and for leaving a comment. I really appreciate it. 🙂 I’ve accomplished increasing traffic to my website without spending a fortune or a ton of time with this Twitter strategy, so I had to share it. (I’ll be teaching this method in June, so stay tuned if you want even more info!) Are you using Twitter to drive traffic and boost sales? Twitter has afforded me many more opportunities for my business than any other social media platform. Hopefully, you’re using it in your business. Have a terrific day!

  2. Hey Meghan,
    What an amazing post. I am following you for a while and your Twitter tips have helped me to extend my Twitter followers and productivity! Very nice article and super tips and a few further reminders. I’m finding a lot of and more website traffic from my twitter site! You are really rocking in the case of twitter tips. Thanks a lot for sharing.

    1. Hello Sherwood, how wonderful that you’ve increased your site traffic and grown your following using my Twitter tips! I’m happy to hear this. So often business owners forget the “why” of social media marketing…it’s terrific that you’re successfully using Twitter to drive traffic. Thank YOU for sharing your feedback and for making my day!

  3. Meghan, all I can say is that you’ve put a fire under my butt. I’ve definitely been the #1 person you’re talking about in your opening, just don’t really get it too much. I also found myself trying to be on all platforms and wasn’t doing a good job at any of them so have stayed mostly with FB and a little IG.

    I love your info. here and your visuals, so helpful and encouraging! Thank you. Here’s to getting back to the drawing board… 🙂

  4. I’ve been following you for a while and your Twitter tips have helped me to increase my Twitter followers and productivity! GREAT article and super tips and some additional reminders. I’m finding more and more website traffic from my twitter site! YOU ROCK!!!! 🙂 Thanks for sharing such helpful information.

    1. Well Erin, you just made my week!!! THANK YOU for such amazing feedback and for the compliments! I’m over the moon that my tips have helped you and that Twitter is becoming a valuable marketing tool for you. YIPPEE!

    1. Hi Candess! I’m curious to know: have you had success with sending your FB posts to Twitter? I’m hoping your FB posts appear as tweets and not links to FB. Most of Twitter is accessing the content via a mobile device. I’m not sure about the rest of the population, but when I click on a FB link within Twitter, it’s a bad experience. FB prompts me to log in to see the content. Just an FYI there. You want your content to be easily accessible and formatted for Twitter. Personally, my FB posts are way too long for Twitter! 😉

  5. Outstanding article! Congrats on being named in the top 100 social media blogs. I use twitter and started increasing my posts to 20 a day. I’ll be increasing that pronto! I think Twitter is an amazing platform. I need to treat Twitter more like a conversation though in responding to others.

    I use Post Planner to schedule my social media. I’ll check and see how I can recycle content there specifically for twitter.

  6. Insanely useful post, thanks! I have a growing following that I want to start to monetize so this is perfect timing. I’m stuck one one thing,though. Posting more per day just seems so noisy. Help talk me out of that, please.

    1. Hello Dina! Appreciate the compliment, thank you! Making your time on social media worthwhile for your business is critical, so I’m happy to hear you say that you’re focused on monetization. As for tweeting more…you are not alone. Many business owners are concerned with over-tweeting. The first thing to know about Twitter is that the platform is SUPER fast moving. It’s likely that if you’re tweeting 2-3 times a day (as many suggest) your audience isn’t seeing your content. Increasing your tweet frequency will help with visibility. Do you follow Kim Garst, Mike Kawula, or Social Quant on Twitter? They tweet several times an hour. So, if you’re following them, my question to you is: do you feel overwhelmed by their tweets? Now, if you’re one of 100 people that someone is following, they are going to see a lot of your content. That isn’t necessarily a bad thing, though. The critical piece to consider is that tweeting 80 times a day makes sense ONLY if you have quality, relevant content that your audience wants to consume. (Incidentally, I don’t tweet 80 times a day yet either, but I’m working on it.) Twitter is nothing like Instagram or Facebook, so it’s safe to boost your posting frequency as long as you’re providing value in your content. Did I convince you yet? 🙂

  7. I love Twitter! I think it’s one of the most fun social platforms out there. I’ve managed to tweet up to around 40 times a day, and that was working really well for me. I need to get back to that and then some per your 80 times / day recommendation. I’m using Buffer, and while I like it a lot, I think I need something with a bit more power to it for recycling tweets as it gets time consuming continually refilling my queue. I may have to give the Social Oomph you mentioned a try. I would be curious to see a chart that has the different features of the various scheduling tools to compare.

    1. Hi Jennifer! I use Buffer too, but, unfortunately, they don’t have an option for recycling. (They have the Power Scheduler, but it’s not the same function as a true automation queue.) Social Oomph and MeetEdgar are similar in terms of the evergreen automation functionality. However, they differ greatly in cost and user interface. There are a few other tools that do recycling, such as PostPlanner and CoSchedule. But I have had better results with using content buckets, which I know SO and ME support. (eClincher supports content recycling and buckets too, I believe, but it’s limited based on pricing/plan.) Appreciate your feedback, thank you!

  8. Excellent article, as always, Meghan! 80 tweets a day! Holy cow! I always thought too much like that would aggravate people, but I guess spaced out through the day, mixed in with all the other thousands of tweets in their feed… Thank you for all the great tips.

  9. Automation make a lot of sense. With all the different social media platforms to attend to, it is a time saver. It also makes one organized.

  10. Amazing information. 80 tweets a day? Wow. You talk a lot about increased website traffic, and we all know that’s where the magic happens. Do these people also see an increase in sales?

    1. Hi Jackie! Ah yes, sales! That’s a large part of why businesses are on social media, right? 😉 If your website is designed for conversion, then sending more of the right (aka targeted, relevant) people to it leads to sales. Not everyone expects direct sales, however. Perhaps your goal is to drive traffic to your blog content to build the know, like, and trust factor. In this scenario, the sale might happen indirectly. Like with our client who is a wellness coach – he used his site to build trust and eventually have visitors fill out a free consultation form. His phone consultations led to conversions. That’s a more indirect example. BUT, if people go from Twitter to your site and your site doesn’t tell them what to do, you won’t necessarily see quantifiable results from increased traffic. Hope that answers your question!

  11. A wealth of information in this blog. I have just begun, over the last few months, to realize the potential with twitter. As I post more often the retweets are growing. And I have already made a few connections with potential customers. So much to learn. I always appreciate how much valuable content you are willing to share

  12. Awesome breakdown on how important Twitter is for business….especially small businesses, Meghan!

    I will be re-thinking my Twitter strategy thanks to your post! Automation is huge….so thanks for the reminder to ensure I am utilizing Twitter in the best possible way!

  13. What an awesome post Meghan! I really like the content automation technique you mentioned for number 5.

    With today’s rapid content production and increasing pressure on small business to embrace sharing articles on social media, content automation is an excellent resource for the busy entrepreneur.

    I’ve been manually scheduling articles on social media channels. I’ll look into Social Oomph to see how I can help make my marketing more efficient.

    Cheers!

    1. Hey Andrew! It’s great to hear from you. Content automation directly boosted my website traffic. Now that I slowed my queue down, I’m seeing less clicks to my site (but still more than without automation in place). Manual scheduling still has its place in social media marketing, of course, but for your evergreen content I highly recommend a bit of automation. Thanks for your comment, I truly appreciate it!

  14. So much to absorb – so thorough! I am “doing twitter”, but not doing it right. I know this is something I need to improve, and have set thus as a goal for this year. As you know, I have my eye on you, and once I reach my slower period, plan to spend some time on this.

    1. eCommerce owners have so much to be gained by exploring Twitter as a marketing tool. I’m excited for what awaits you, Robin! As you know, I’ll be right here waiting to help you if you have any questions. 🙂

  15. Great stuff, as excited.. wow.. never would have thought 80! and here I thought 1x a hour was enough.. time to ramp up my shit! Thanks Meggie.. opted in to see what this is all about.. now to get my ebooks so I have something else to sell. Love your images, love your tips, your breakdowns are just spot on… it’s not that it isn’t working it’s that they aren’t doing it right. (I say that about PPC)

  16. Meghan
    First platform I used was Twitter and want to get back there this article was great and made me realize the benefits.

    Lori English

  17. Although I love Twitter, for many reasons, I am not Tweeting 80 days a day nor do I see I am getting click throughs. If I was going to focus on one platform, although people suggest LinkedIn, it sounds like I would be wise to consider learning more about making Twitter more effective for me. I use Hootsuite now and am not sure if they have recycling or automation features with their free version. I will be curious to hear more about your program, although in this moment, I have no interest or desire to take on another online course to learn to do it myself. Any other ideas for me Meghan? 😉

    1. I like your idea of sticking with one platform and going all in on it. That’s wise. LinkedIn has its benefits, but I’m still questioning LinkedIn’s audience and how engaged they are. LinkedIn has untapped potential. Since Microsoft’s acquisition, LI has made a ton of moves in the right direction. In terms of Twitter, I think it could be effective for you with a few caveats. Firstly, you need relevant followers and more of them. Secondly, you have a diverse offering (health/wellness products, storytelling, and book selling), and I think you need a strategy that aligns your content with your business goals. Thirdly, using Twitter to drive traffic to your website is only effective if your website is set up to accomplish your goals (such as collect and convert leads). Hootsuite doesn’t support automated recycling (paid or free). I completely get what you’re saying about investing time and money in another online course! My course is teaching people how to take my Twitter Marketing System service and DIY it. I believe that you should start with your goals and then take on your strategy. For example, if your goal is to sell wellness or anti-aging products to a bit older audience, your strategy might be to drive 40+ women to your website through blogging. If that’s the case, then you might consider increasing the font on your website as a starter. My point is–your goals drive your strategy, and your strategy drives your actions, including your website design and social media marketing. Ask yourself: what are people supposed to do when they get to my website? What action do I want them to take? (For example, I didn’t even know that you offered content writing as a service, I don’t see this on your site.) Anyway, hopefully, something in all of this is helpful fo you!

  18. I know Twitter drives a lot of traffic to my website. Thank goodness I have help with mine or I’d never get it done. Lol. But we’re not tweeting 80 times a day! Will get on that.
    You absolutely framed this for me, however, with ‘think of twitter as a texting app.’ Now, that puts something nebulous in perspective for me!
    Thanks, Meghan!

    1. Many business owners struggle with Twitter as a social media marketing tool because they don’t understand the platform. I’m so happy to hear that the idea of Twitter as a texting app helped to give you context. Yay!

  19. Great blog!! it sounds good. But I have a question. I am not getting clicks even m satisfied with followers of my niche. How I can get more Clicks.

    1. Hello! Thanks for your comment, question, and compliment. I could write an entire blog post about how to get more clicks (and maybe I will, thanks for the idea!). First, make sure that your tweets stand out in the newsfeed: https://meghanmonaghan.com/get-your-tweets-noticed/. Mix up your tweet formats with links, non-links (no URLs), text only, etc. If people are seeing your tweets but not clicking, then it may be a content problem. Make sure your content is non-promotional and that you’re tweeting topics that people care about. Just like good copywriting, tweets need to entice people to click. Social Quant wrote a good article to help with this: https://www.socialquant.net/write-tweet-get-clicks/. Hope that helps a little!

      1. Do you have any idea about how we can reach the peoples of our niche? For Example, I used “moz.com/followerwonk” to get tweets of highest retweets and likes for related keywords. Is there any tool like this? In the simplest way, I just want to know how we can reach to our niche audience.

        1. You can try Buzzsumo.com to find out more about the content that gets shared and the people who share it. RightRelevance.com can help you find influencers and people in your industry/niche. Every marketer on the planet wants to know how to reach their niche audience. 😉 It takes trial and error, practice, and work.

  20. Meghan, I agree with you. I find that Twitter drives a lot of traffic to my website. I also find that with a little engagement on Twitter via Tweetchats, comments and retweeting that I can build meaningful relationships with real people and grow a powerful network. You get out of it what you put into it. I learned something I did not know….Twitter was designed to be an internal messaging service….

    1. Yay, Christy! Hearing that Twitter is sending you traffic and helping you build relationships and a network makes me happy! My system does take some time at the onset, but once you have things organized Twitter isn’t too much of a time suck. I think Twitter makes more sense as a platform when you think of it as it was originally intended–a messaging service. Appreciate the comments!

  21. So much helpful information in this post, Meghan, and it’s inspiring me to put more effort into Twitter. Your steps are so clear and it really does sound easy. Have bookmarked this and will come back to check out your links. Thank you for sharing.

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