Are you trying to attract fans and get noticed? Are you trying to explain your product or service to a new audience? Maybe you’d like to express your brand message.

One thing is for sure: images are an easy, affordable way to boost your marketing efforts and get fans raving about you. It’s as simple as adding some images to your social media and blog posts.

Infographics are one type of image that fans love.  You can use them in your blogs and in social media. Create once, use many times. I love that about infographics!

And you don’t need to be a graphic designer or artistic to create them. You can create infographics yourself easily with a little help from templates and an outline.

 

How to create infographics - Did you just say creating an infographic is easy? - Minions meme

 

Infographics are visual representations of information and data. Since 90% of information that is transmitted to the brain is visual, infographics are effective in your marketing efforts. Here are some compelling facts:

The internet is filled with expensive, complex infographics. But you don’t need to create images this complicated to benefit from visual content marketing! Infographics are effective even if they’re small, inexpensive, and simple.

We’ll discuss:

  1. How to create an infographic (step-by-step)
  2. Tools that make creating an infographic easy and fast
  3. How to repurpose your infographic content

How to Create Infographics (Although You’d Rather Be at the Beach)

1) Start with an existing blog

Find a blog post that is well-written in a format that includes subheadings and lists.

If you want to promote your content, use your own blog. However, you can create an infographic using someone else’s blog.

For example, the company Contellio created an infographic using social media influencer Kim Garst’s blog article “How to Come Up with 50 Content Ideas in 30 Minutes or Less.” Here it is:

 

I’m not suggesting plagiarism! Be sure to credit the author when you publish your infographic and contact them. (Incidentally, this is one way to get noticed and possibly promoted by influencers in your industry.)

2) Create an Outline

Review the blog you’ve chosen. Create an outline using the following format:

  • Title
  • Summary of the topic
  • Sub-headings (if applicable)
  • Main points or highlights
  • Brief summary of each main point
  • Conclusion or Call-to-Action
  • Sources (if applicable)
  • Business Information

For example, I used the outline below for my infographic in 8 Tips to Avoid the Epic Fail at Social Media Marketing.

 

How to Create Infographics outline

Create an outline of an existing blog before you design an infographic.

 

If you’re new to creating infographics, a separate outline really helps. To make your outline quickly, copy and paste the text directly from the blog into another document. If you used an outline to create your blog post initially, you can probably skip this step.

3) Define a Layout

Looking at your outline, determine what structure would best suit your infographic. According to OneSpot, there are eight types of infographics.

 

But we’re aiming for simple here. Usually, I think of four layout options. You’ll see three of them match OneSpot’s descriptions.

  1. The List
  2. The Timeline
  3. The Comparison
  4. The Sectional

The last layout is a vertical compilation of your topics in sectional format separated by topic/title. An example of the Sectional format is in this infographic about using Twitter for business.

As you can see in my textual outline, I’m using a List format. Now it’s time to find a template to use if you don’t want to design your infographic from scratch. That’s what we’re going to do.

4) Choose a Template

Nowadays there are plenty of online graphic design applications that help the non-designers look like pros. Here is my list.

Canva

If you’re already creating images, then Canva is no surprise to you. It’s number one on my list. The app is affordable (free and paid versions), offers useful tutorials, and is easy to use. No Photoshop required!

Combine those qualities with Canva’s free, easy-to-use infographic templates, and all I can think is: it can’t get much easier than this. Here is how I went from my blog > outline > template > infographic.

How to create infographics - template to final version

Canva’s template is on the left; my edited version is on the right.

 

Venngage

This app is one of my favorites for infographic creation. Venngage has a nice selection of robust, free templates. A paid version is also available.

There are many aspects of Venngage that I appreciate:

  • The templates are labeled as Beginner, Intermediate, or Advanced.
  • The templates are diverse, attractive, and categorized.
  • The user interface offers many customized options, which make it versatile (but a little more complex).
  • The drag and drop creator makes image creation simple and fast.

 

How to create infographics - Venngage templates

The templates are labeled Beginner, Intermediate, and Advanced to help you choose which level of difficulty is appropriate for you.

 

Venngage’s paid version removes their branding, controls privacy settings, and offers all of the pro options.

Visme

Visme is incredible! The app has a ton of features for infographics. From within the app, you have access to backgrounds, free images, uncommon fonts, an audio library, video embeds, animated text, and more. This is infographic design on steroids. (Seriously, even the options have options!)

 

How to create infographics - Visme

Visme is a tool to create infographics – and more!

 

Due to the many choices in Visme, the app is more advanced and the interface is more complex. This makes it a great choice for those of you with a background or interest in design and a creative vision.  The paid version has access to better options, far more templates, and a brand-free image, which makes it preferable.

(Read on to see the mini-infographic that I created using Visme.)

How to Re-purpose Your Infographic Content

I love infographics because you can re-use the visual content. Create once, use multiple times and multiple ways. Lots of bang for your buck, as they say.  There are several options.

In Social Media

You can snip portions of an infographic to use in social media posts. For example, I snipped the infographic above that I created in Canva and created a Tweet:

How simple was that?! Think about how many social media posts you can create with one infographic. And, if you’re creating content that is evergreen, you can recycle the posts. That is a lot of content!

In Your Blog

Using portions/snippets of an infographic in your blog works similarly. You can use someone else’s infographic like I did above with OneSpot’s image. Or you can use snippets from your own infographic in a different blog post.

Remember the infographic that Contellio created for Kim Garst (pictured above)? She clipped the infographic so that each list item had an accompanying image. Then she used the images in her post. (Side note: this is a great way to catch the eye of influencers!)

How to Create Infographics - Screenshot of Kim Garst's blog

A screenshot of Kim Garst’s example of using infographic snippets in a blog post.

 

Here’s the full blog post: How to Come Up with 50 Content Ideas in 30 Minutes or Less

As a Mini Infographic

Smaller versions of infographics do well on social media. Simply create a portion-size of the larger infographic. This is similar to re-purposing. However, the intent is to create a standalone infographic versus a snippet.

I’ve taken the above infographic that I created the outline for and made it into a mini-infographic using Visme. I shortened the list for this example.

How to Create Infographics - Mini - 6 Tips to Avoid the Epic Fail at Social Media Marketing

A mini-infographic for social media. Created in Visme.

Now You Know How to Create Infographics

Were you aware that creating an infographic could be this simple? Had you considered using snippets of infographics in your own content? If you’re interested in more information about infographics, visit the Business 2 Community site.

Have I convinced you to create your own infographic and re-purpose it? I hope I have! But if not, you can always contact us for help with your images.

 

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Meghan Monaghan
Meghan Monaghan
CEO/Co-founder at Smart Bird Social
Meghan is a digital marketer with expertise and certifications in visual content, social media, web design, email marketing, blogging/content marketing, landing pages, and sales funnels. She helps entrepreneurs and very small businesses get found in search and social via custom content and do-it-yourself marketing tactics, systems, and strategies that she teaches online.

In an effort to empower business owners with knowledge and confidence, she creates content that informs, educates, inspires, and entertains. She contributes to blogs, including Social Quant and AccessWP, and can be found wherever there are rescued greyhounds afoot.

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