Content Marketing Services

Content marketing services

We offer a variety of content marketing services:

In our experience, some of these services offer more impact when used together. Therefore, some services may be available only within packages or as add-ons.

How Does Content Marketing Help You?

To understand how content marketing helps you, first you must understand what content marketing is and what it is not.

According to the Content Marketing Institute, content marketing is defined as

“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

The concept of content marketing is to educate and inform your audience with the intention of helping them and with the goal of earning their trust. Over time, your content provides value, which builds the “know, like, and trust” factor, eventually leading to sales.

Content marketing is not actively and directly selling to your audience through salesy, promotional content with the intent to garner a quick conversion.

In fact, the opposite is true with content marketing: the approach takes time and a significant investment and no sales are guaranteed. However, content marketing is considered to be quite effective.

Inbound MarketingContent marketing is part of an inbound marketing strategy. According to Hubspot, inbound marketing is the most effective marketing method for doing business online.

Think of inbound marketing as an approach whereby you attract customers to you through content and interactions that are relevant and helpful rather than interruptive methods (such as ads).

This type of marketing attracts qualified prospects to you while building trust and credibility. Examples are blogs, videos, search engines, and social media.

BLOG WRITING

This isn’t your average blogging! This is targeted content to get your business found in search engines.

CONTENT STRATEGY

No blogging strategy? Not sure what content will work for your business? You need a strategy.

MARKETING VIDEOS

Get more mileage from your blog content with short marketing videos created for social media.

Need more information about content marketing?

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Company Information

5501 Merchants View Square #142
Haymarket VA 20169

Hours: Mon - Fri 9 am to 4:30 pm
Closed on Weekends

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