Content Marketing Services
We offer a variety of content marketing services:
- SEO Blogging (aka Blog Writing)
- Social Media Videos
- Lead Magnets
- Social media posts
In our experience, some of these services offer more impact when used together. Therefore, some services may be available only within packages or as add-ons.
How Does Content Marketing Help You?
To understand how content marketing helps you, first you must understand what content marketing is and what it is not.
According to the Content Marketing Institute, content marketing is defined as
“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The concept of content marketing is to educate and inform your audience with the intention of helping them and with the goal of earning their trust. Over time, your content provides value, which builds the “know, like, and trust” factor, eventually leading to sales.
Content marketing is not actively and directly selling to your audience through salesy, promotional content with the intent to garner a quick conversion.
In fact, the opposite is true with content marketing: the approach takes time and a significant investment and no sales are guaranteed. However, content marketing is considered to be quite effective.
Content marketing is part of an inbound marketing strategy. According to Hubspot, inbound marketing is the most effective marketing method for doing business online.
Think of inbound marketing as an approach whereby you attract customers to you through content and interactions that are relevant and helpful rather than interruptive methods (such as ads).
This type of marketing attracts qualified prospects to you while building trust and credibility. Examples are blogs, videos, search engines, and social media.
No blogging strategy? Not sure what content will work for your business? You need a strategy.
Need more information about content marketing?
Discover why visuals improve conversions and how to take advantage of visual content marketing in your own business to boost sales.
Discover six reasons to use quotes in your social media content strategy to effectively grow your community and communicate your brand.
Before creating social media content, review these tips to ensure you’re getting the most out of your social media marketing.
Learn to make your blog content appeal to both humans and robots to take advantage of the marketing aspects of your blogging.
What’s not inspected isn’t respected! You need to analyze how your content is performing. Use these clues to figure out what’s working.
Use these business blogging goals to help transform your blog into an excellent content marketing tool for your business.
Ideas for what to blog about for small business to boost the know, like, and trust factor and indirectly increase your sales in the process.
These blogging SEO benefits will increase your website traffic and visibility while continually building your online presence.
Whether you’re a B2B or B2C online business, your unique content defines you, attracts your ideal avatar, and forms the trust bonds that will eventually turn your fans into customers.